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HOMAGE TO HUMANITY

HOMAGE TO HUMANITY

Letting readers follow in the footsteps of an explorer.

An immersive experience merging the book “Homage to Humanity” with Augmented Reality and Virtual Reality.

An immersive experience merging the book “Homage to Humanity” with Augmented Reality and Virtual Reality.

Jimmy Nelson

Photographer Jimmy Nelson travels around the world to document cultural groups that live in the most remote places of the globe. His goal is to display the beauty of these immensely rich cultures to the world. After the success of his first book "Before They Pass Away", Jimmy continued travelling and started working on his second book. On these journeys, Jimmy shot lots of new photo and video material.

During the creation of the book "Homage to Humanity", the Fonk team created a digital experience as a companion to the book. This app enables users to discover all the extra content that is not immediately visible in the book. Actually the book is just the tip of the iceberg. The part that is underneath the surface is all digital.

There is no 'them' and 'us'

Our goal is to make readers of the book and users of the app feel inspired by and connected to the people they see on the photographs in the book. This gives them insight in how we are all human and can learn from eachother. Especially learn about who we are and what is important in our lives.

#AllHuman

Phases

How it works

Three steps: From curiousity to insight

1. Discover

 In the first step, people learn about a culture by scanning images in the book to view video material that is hidden behind every photo.

Not just the photo's in the book can be scanned with the app. Users of the app can also scan Jimmy's pictures in museums, on their computer or in magazines.

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2. The Gallery

2. The Gallery

After scanning one-third of a chapter and learning about a cultural group, the reader is rewarded with access to the virtual gallery. In this gallery the reader can join Jimmy on his travels in virtual reality.

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3. Connect

When the reader scanned two-third of a chapter it's time to make a personal connection with the cultural groups. This is where readers discover how we're all different, but also #AllHuman.

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The results

JN book mockup

30.000 copies of Homage to Humanity were sold within the first two months

180.000 copies of Before They Pass Away were sold

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More than 1.3 million video's scanned and watched in the first three months

350 daily active users 

6+ mins is the average session duration

Jimmy

2000+ magazine publications

8 international expositions

Talks at TED Global and C2-Montréal amoungst many other events

Opening exposition of new Fotografiska museums around the world

2000+ magazine publications

8 international expositions

Talks at TED Global and C2-Montréal amoungst many other events

Opening exposition of new Fotografiska museums around the world

This is just the beginning! 

Empowering cultural expression for now and generations to come

The Jimmy Nelson Foundation