CLIENT JIMMY NELSON

CLIENT JIMMY NELSON

Letting readers follow in the footsteps of an explorer.

Letting readers follow in the footsteps of an explorer.

Letting readers follow in the footsteps of an explorer.

Letting readers follow in the footsteps of an explorer.

We built an immersive experience merging the book “Homage to Humanity” with Augmented Reality and Virtual Reality.

We built an immersive experience merging the book “Homage to Humanity” with Augmented Reality and Virtual Reality.

We built an immersive experience merging the book “Homage to Humanity” with Augmented Reality and Virtual Reality.

We built an immersive experience merging the book “Homage to Humanity” with Augmented Reality and Virtual Reality.

We built an immersive experience merging the book “Homage to Humanity” with Augmented Reality and Virtual Reality.

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The Impact

Together with the photographer Jimmy Nelson and his team we created an immersive and integrated mobile app that allows readers to explore more content than Jimmy Nelson’s book can offer. This resulted in a deeper connection with the subjects of Jimmy's photographs.

450+

450+

More than 450 images in the book are scannable with Augmented Reality techniques. Each image scan unlocks a video that allows the reader to explore behind-the-scenes footage, unique stories and more.

23 x 360°

23 x 360°

23 x 360°

There are 23 captivating 360° videos that can be unlocked using the app, giving the reader a immersive view of the locations Jimmy Nelson visited. Enjoyable in stereoscopic view with goggles like Google Cardboard, or in monoscopic view using just your phone.

"We want an app to show our 360° videos"

"We want an app to show our 360° videos"

"We want an app to show our 360° videos"

"We want an app to show our 360° videos"

Why not make a deeper connection?

Sure, but why not make a deeper connection?

Why not make a deeper connection?

Why not make a deeper connection?

Jimmy Nelson and his team asked us to create an app that could showcase the 360° videos Jimmy made during his latest travels. We started the project by deep-diving into the core of our client to understand their vision. This brought us to the realization that this app could be so much more than a way to watch 360° videos. It could become a companion that allows the reader to delve deeper into the book.

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The Aha moment

The Aha moment

Aha_JN

We can make a super fancy app, but the book must remain the centerpiece.

Starting on this project, the promise of so much beautiful content made us treat the app as a standalone product. However, after doing a concept session with the client, we gained a better insight into their true goals. It became clear that the app shouldn't distract from the book, but rather lead towards the book. From that moment on, our mission was to create a digital companion that stimulates the reader to get more out of the book.

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Jimmy NelsonLetting readers follow in the footsteps of an explorer

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Watertorenplein 4B 

Watertorenplein 4B 

1051PA Amsterdam

1051PA Amsterdam

(+31) 020 - 370 51 42

(+31) 020 - 370 51 42

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