In our start-up studio we invest in seed and early-stage digital start-ups. We love to work with start-ups that share our values. We offer them a financial investment, a technical infrastructure, a temporary team with the necessary skills and an energizing environment to give digital entrepreneurs the highest possibility to succeed.
We always start by gathering insights. Our research is all about getting to know the target group. This process is about much more than gathering a list of demographics. It is about gaining empathy by truly understanding the problem. We embed ourselves in people's problems. We get to know the users dreams, challenges, frustrations, pitfalls. We don't ask them for the sollutions to their problems, we fall in love with the problem and then offer a sollution.
When we truly understand the problem we start prototyping. We are experts at making prototypes that help gain valuable insights without waisting funds, time and energy. Prototyping is about experimenting. We start with lo-fi prototypes (think paper!) and build our way up to medium-fi and hi-fi as we see what is working for the target group. The outcome is a minimum viable prodcut (MVP) that implements all the insights we have gahtered on the way.
We don't like throwing things out so we work Lean. We measure as soon as possible if our sollution can be validated. We dive into the lives of the users and learn what works and what doesn't. Then we iterate! Our entire process is about cocreation with the target group. The users input is by far the most valuable!